Neil leads EMEA partnerships at Gorgias, connecting agencies, brands & tech to drive growth through CX. Passionate about AI’s role in empowering humans, he also runs Tartan Scarf Co. and loves chatting CX, partnerships & ecom.

Alexandra is a CSM at Gorgias, partnering with ecommerce brands to streamline CX through AI automation. She drives efficiency, scalability, and growth while building future-ready support strategies that elevate the customer experience.

Effy is an Enterprise Account Manager at Gorgias, partnering with leading brands across AMER and EMEA to scale customer experience and drive revenue growth through AI and automation. She works closely with brands to optimize their commercial strategy, manage renewals, and adopt new products. Effy is passionate about enhancing the customer journey from pre-sales to post-sales, with a focus on conversion rate optimization, AOV improvements, and automation that reduces support costs while elevating CX.

Rupert is Head of Operations at BSI Merch, leading digital transformation through AI, automation & strategy. With 10+ years in ops, he delivers cost savings, efficiency & standout customer experiences.

As a Technical Ecommerce Consultant, Barrett provides high-level guidance on development projects, integrations, and vendor implementations, helping clients design scalable, secure, and maintainable technology solutions. He ensures that these solutions meet clients' long-term needs while staying updated on the latest technology trends and industry best practices.